Article Summary
This document explores the development of ecotourism in Loubersan, Gers, thanks to the innovative initiative of the Rey family. In 2025, this local family invested in a lodge combining authenticity, sustainability, and outdoor activities, thus strengthening the area’s tourism and rural dynamics. This approach is part of a desire to promote the terroir, local production, and nature preservation. Summary
Introducing Loubersan and the Rey family: a partnership driven by ecotourism
- The lodge: sustainable accommodation surrounded by nature, a symbol of green tourism
- Activities offered: local discovery, local food, and an authentic experience
- Institutional support and local recognition
- Challenges and future prospects for the Loubersan area
- Introducing Loubersan and the Rey family: a partnership driven by ecotourism
Loubersan, a small village in the Gers region of the Astarac region, enjoys a privileged location between hills and forests, providing an environment conducive to ecotourism. The Rey family, local farmers, has chosen to fully invest in this approach, taking into account the new expectations of tourists seeking authenticity, nature, and respect for the environment.
For several generations, the Rey family has specialized in the production of Black Bigorre pig meat with a Protected Designation of Origin (PDO). Today, it is modernizing its activities by integrating a tourism dimension, in order to diversify its revenues and strengthen the attractiveness of the region. Their commitment is part of a sustainable approach, where local production, the preservation of traditional practices, and the promotion of the land heritage are essential pillars.
This local project is also part of the dynamic of regional development, particularly in connection with the progressive establishment of the future Astarac Regional Park. According to Mayor Philippe Baron, this initiative is a strategic step for the future of the tourism sector, capable of attracting a clientele keen to respect nature while discovering the culinary and cultural heritage of the Gers.
discover ecotourism: a sustainable approach to travel that combines exploration of nature, respect for the environment and immersion in local cultures. engage in responsible activities while preserving our planet.
Highlight their profession and their traditional know-how linked to the meat of black pigs from Bigorre.
- Participate in the promotion of regional gastronomic heritage through authentic products.
- Contribute to the sustainability of the farm by using environmentally friendly practices.
- Offer an immersive experience for tourists, combining accommodation, cultural activities and natural discoveries.
- The lodge: sustainable accommodation surrounded by nature, a symbol of green tourism
The recently built gîte in the village of Loubersan embodies the new ambition of the Rey family: to offer environmentally friendly accommodation. The structure was designed with sustainability in mind, using ecological materials, optimizing energy consumption and promoting low-impact lifestyles. The whole offers visitors an authentic setting, far from urban hustle and bustle, conducive to relaxation and reconnecting with nature.
This cottage has several innovative features:
Features
| Description | Advantage | Ecological materials 🌱 |
|---|---|---|
| Use of local wood, stone and natural insulation | Reduction of carbon footprint | Renewable Energy ⚡ |
| Solar panels installed for electricity and heating | Environmentally friendly energy autonomy | Water Management 💧 |
| Rainwater harvesting system and low consumption | Reduced consumption and eco-responsible commitment | Furthermore, the establishment of a dedicated area for outdoor activities, such as hiking, cycling, and wildlife observation, is integrated into the lodge’s offerings. These amenities aim to encourage total immersion in a preserved environment and raise visitors’ awareness of the importance of sustainability. |
Discover ecotourism, a sustainable travel approach that respects the environment and supports local communities. Explore unspoiled destinations, enjoy outdoor activities, and contribute to the preservation of nature while enjoying authentic and enriching experiences. A respectful and immersive accommodation experience
Use of renewable energy and sustainable resource management
- Proximity to regional agricultural and artisanal activities
- Themed stays: local gastronomy, neo-rural lifestyle, outdoor activities
- Opportunity to participate in workshops or guided tours on the farm
- This type of accommodation is distinguished by its ability to offer total immersion in the rural culture of the Gers while respecting the environment. The Rey family strives to make each stay a true experience, combining relaxation, learning, and raising awareness of sustainability.
- Activities offered: local discovery, local food, and an authentic experience
Beyond accommodation, Loubersan has become a true hub of exchange, where family businesses and local producers participate in a variety of activities, eager to showcase the richness of the region. The Rey family makes a point of promoting local food with a focus on short supply chains, both in their production and in their restaurants and crafts. Activities are organized around several themes:
Guided farm tours and workshops focusing on Black Pig meat, with an introduction to the craft and direct interaction with the family.
Night markets and open-air café evenings showcasing regional products, including meat, local wine, and artisanal cheeses.
Outdoor walks, using the region’s trails to discover the local flora and fauna.
- Culinary workshops with typical Gers recipes, highlighting local food and regional traditions. Artistic or craft activities, such as pottery or foie gras making. Discover ecotourism, an environmentally friendly approach to travel that promotes conservation and sustainable development. Explore unique destinations while preserving biodiversity and supporting local communities. Commit to responsible tourism and transform your vacation into an enriching and nature-friendly experience. Natural and cultural treasures to explore during your stay
- Visitors also have the opportunity to enjoy a variety of nature experiences: hiking in the hills, birdwatching, or swimming in the nearby rivers. The region offers an ideal setting for combining sports activities and cultural discovery, such as a visit to the Château de Lavardens or the greenway trails.
- Furthermore, the promotion of regional gastronomy is reflected in participation in craft markets and local festivals, reinforcing the magic of an authentic experience in a typical rural setting of the Gers.
- https://www.youtube.com/watch?v=PaWpAD7jsxs
- Institutional Support and Local Recognition
The mayor, philosophizing about the future, discussed the role of this project in the shift towards sustainable and inclusive tourism, particularly in connection with the future Astarac Regional Park. According to him, it is vital to support this type of initiative, which offers mobility, employment, and the transmission of regional heritage.
Partners and Supporters
Areas of Action
Promotion of ecotourism and regional heritage
Local Support
Organization of agricultural and culinary events
| Regional Network | Promotion of rural and sustainable initiatives |
|---|---|
| Environmental and Economic Challenges for Loubersan in 2025 | This project is part of a context where nature preservation is becoming a priority for the region. Loubersan is implementing innovative solutions to reduce its carbon footprint, such as the ecological management of its resources and the promotion of low-carbon outdoor activities. |
| Economically, this model promotes the creation of local jobs, particularly in the catering, hospitality, and craft industries. Diversification also affects the global meat market, with an emphasis on quality and traceability. | The development of the region also facilitates tourist appeal, with the opening of the gîte representing a great opportunity to attract visitors from all over France, and even Europe. All these elements reinforce Loubersan’s strong identity and contribute to promoting the region, while ensuring the sustainability of its traditions. |
| In your opinion, what are the keys to successful sustainable tourism? 📌 Promote local integration and respect for the environment | 🌱 Support traditional agricultural and artisanal practices |
🌀 Create an immersive and educational experience for visitors
💡 Innovate in eco-design and resource management
🤝 Involve the local community in every step
FAQ
What types of activities can you experience in Loubersan?
- — The region offers farm tours, gourmet markets, hikes, and craft workshops, in collaboration with the Rey family and other local stakeholders.
- Is the cottage suitable for a stay with family or friends?
- — Yes, the cottage offers various accommodation configurations, allowing you to welcome young and old in a friendly and ecological setting.
- How do I book a stay in Loubersan?
- — Simply visit the official website or contact the Rey family directly via their Facebook page or their dedicated website.
What are the advantages of staying in sustainable accommodation surrounded by nature? — This promotes reconnection with the environment, reduces ecological impact, and offers an authentic immersion in the region.
- What similar initiatives exist in other regions? — Accommodations in the Ardèche, for example, also offer eco-friendly cabins and wine lodges, illustrating a strong trend toward sustainable tourism.
- Source: www.ladepeche.fr
